Investment Philosophy

Proper asset allocation, robust diversification, and disciplined rebalancing — driven by evidence-based research — are the most reliable tools to build long-term investing success.

Guiding Focus

Formulating investment decisions around predictions about the market’s current level or its recent performance is a form of market timing that, we believe, will result in a poor investment experience over the long term. Not only is it extremely difficult to do, timing the market — whether speculating on the right time to get in or get out or following the latest investment fad — also can be costly.

At Sonmore Financial, our investment philosophy is an extension of our personal approach to financial services. We custom-build a portfolio from an investment allocation that perfectly suits your needs and goals, using low-cost, tax-efficient structures. Ongoing review and counsel help you make the most of your assets while building financial security.

Early retirement options, estate settlements, retirement planning: While every client need is different, we employ the same proven, consultative process to get results.


Our Investment Process

As a client of Sonmore Financial, you will benefit from an investment philosophy that is based on four leading factors: asset allocation, asset ownership, rebalancing, and cost-effective and tax-efficient implementation — all designed to help you maximize your return while aligning with your individual investor profile. Our process-driven approach to rebalancing ensures that you and your investments are secure, now and in the future.


The driving force behind investor returns: We employ innovative tools to evaluate client portfolios and position them to achieve investment plan objectives, while limiting concentration and risk.


This includes portfolios with index products, exchange-traded funds, mutual funds, separately managed accounts, individual bonds, and alternative investment classes.


This is an important and often overlooked aspect of investment planning. Once the asset allocation is confirmed, we identify the least tax-efficient investments in the overall portfolio and, where possible, shift to a tax-deferred account or retirement plan.


Our rebalancing process takes advantage of market conditions and keeps the risk of a portfolio in check by rebalancing existing portfolios. Bands are set around each position to effectively manage the return/risk objectives.

Why choose us

Our Principles

When analyzing mutual funds, Sonmore Financial operates according to what we call “The Five P’s”: Process, Performance, People, Parent, and Price.

Once we’ve analyzed The Five P’s, our due diligence continues. Managers may come and go, a mutual fund’s performance may be below expectations, and the parent company may fall on hard times. That’s why we continuously monitor for circumstances that could ultimately lead to replacing a fund.

Our Investment Committee meets on a quarterly basis specifically to identify these circumstances. If we are in the process of vetting a new fund, we discuss how the fund will work holistically with the other funds in our portfolio.

We also employ scenario-testing to see how the portfolio could possibly react in a potential bear market, a rising or falling rate environment, a market crash like 2008, and other potential scenarios. Knowing how a portfolio could react in certain economic and market climates is critical to its overall success. Still, surprises can happen. Our disciplined vetting approach and dedicated team greatly reduce that risk.

Scope of service